How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl
Performance Marketing
Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now [...]
Twitter Revenues Surge as It Surpasses 270 Million Monthly Users
Performance Marketing
Twitter is hauling in users and ad dollars, giving the company a new of air of confidence.
Twitter Tells Brands They Can Reach 30% of Their Followers for Free
Performance Marketing
Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent [...]
Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says
Performance Marketing
Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the [...]
3 Twitter Ad Trends for USA Vs. Germany World Cup Face-Off
Performance Marketing
Today's USA vs. Germany World Cup match has already garnered a few interesting developments in terms of brands buying Promoted Tweets.
Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic
Performance Marketing
Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal [...]