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Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends

New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names.

5 Things Advertisers Should Know About Twitter’s NFL Livestreaming Deal

Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the digital rights to the games.

Twitter Releases ‘Conversational Ads’ to Help Users Talk About Brands

Twitter is trying to make it easier for consumers to spread the word about brands they like through new "conversational ads."

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.

Twitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small Businesses

Twitter wants to make targeting easier for advertisers, so today it unveiled a feature called "personas," which lets brands target groups of consumers based on whether they have college degrees, are parents, make more or less than $100,000 or run small businesses, to name a few.

Coke’s New Twitter Ads Call Out Viewers by Name

Fifteen or so years ago, email marketers started following in the footsteps of their direct mail predecessors by including the recipient's name at the top of the message—and often in the subject line, too. And now the practice is coming to Twitter ads.

As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars

The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September.

10% of Small, Local Businesses Have Purchased Twitter Ads

Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months.

Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny

OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users as its own reported numbers show. Whether advertisers will buy that logic, however, remains to be seen.

Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere

Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been been limited to its own site and apps.