Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends
Performance Marketing
New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names.
Coke’s New Twitter Ads Call Out Viewers by Name
Performance Marketing
Fifteen or so years ago, email marketers started following in the footsteps of their direct mail predecessors by including the recipient's name at the top of the message—and often in [...]
As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars
Performance Marketing
The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September.
10% of Small, Local Businesses Have Purchased Twitter Ads
Performance Marketing
Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months.
Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny
Performance Marketing
OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users [...]
Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere
Performance Marketing
Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been [...]