New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names.
Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the digital rights to the games.
Twitter is trying to make it easier for consumers to spread the word about brands they like through new "conversational ads."
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.
Twitter wants to make targeting easier for advertisers, so today it unveiled a feature called "personas," which lets brands target groups of consumers based on whether they have college degrees, are parents, make more or less than $100,000 or run small businesses, to name a few.
Fifteen or so years ago, email marketers started following in the footsteps of their direct mail predecessors by including the recipient's name at the top of the message—and often in the subject line, too. And now the practice is coming to Twitter ads.
The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September.
Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months.
OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users as its own reported numbers show. Whether advertisers will buy that logic, however, remains to be seen.
Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been been limited to its own site and apps.