Twitter’s Ad Sales Jump 63%, but the Platform Still Needs a Lot More Users
Performance Marketing
Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow. The San [...]
Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says
Performance Marketing
Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the [...]
Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic
Performance Marketing
Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal [...]
Twitter, Omnicom Deal Combines Mobile Ad Forces
Performance Marketing
Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the [...]
Twitter Video Ads Now Play With One Click
Performance Marketing
Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started [...]
Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties
Performance Marketing
Pinterest has filled a top-level sales position, tapping a Twitter veteran to round out its partnerships team as it builds its ad business. Lisa Manowitz started today as the head [...]