Why Amazon’s Deal With Twitch Makes Sense
Performance Marketing
While it may have come out of left field, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match.
Gamers Are Not Who You Think They Are, Study Finds
Performance Marketing
A new study commissioned by gaming-themed online video platform Twitch finds that today's gamers do not live in their parents' basements, and are, for all intents and purposes, just average [...]
Report: YouTube to Acquire Twitch for $1 Billion
Performance Marketing
Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.
Video Game Streaming Site Twitch Goes Mobile
Performance Marketing
Jayson Love works a regular 40-hour a week job. From Monday through Friday, the creator of the Twitch channel ManVsGame logs on around midnight to settle into eight hours of [...]
Meet the Woman Behind Assassin’s Creed
Performance Marketing
Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all [...]
Twitch Will Distribute Machinima Content Starting Today
Performance Marketing
In many ways, it’s a perfect marriage of platform and content: Gaming and geek-culture digital network Machinima will add gaming culture hub Twitch to its list of distributors.