Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice
Performance Marketing
Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults [...]
Live Events Are King for Getting People to Recommend and Buy Brands
Performance Marketing
Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do, [...]
Twitter Still Finding Its Wings in Bumpy IPO
Performance Marketing
So much for a smooth flight: Twitter’s public debut hit some turbulence on day two. The much-hyped Wall Street offering started Thursday, after Twitter lined up investors to sell 70 [...]
Gap and Other Brands Are Already Using Facebook GIFs
Performance Marketing
Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest.
Miller Lite Teams With Nascar Twitter Star on Charity Effort
Brand Marketing
Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his
Data Points: Social Savior
Performance Marketing
With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to [...]