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Consumer Confusion Slows Healthcare Exchange Ad Market

Brand Marketing

By Janet Stilson

The confusion surrounding healthcare exchanges has had an unanticipated negative impact on the media sales business over the last few weeks.

Brand Marketing

Hey Washington! Where Are All The Issue Ads?

By Katy Bachman

Brand Marketing

Political TV Ads Shatter Records

By Katy Bachman

Convergent TV

Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies

By Anthony Crupi