The confusion surrounding healthcare exchanges has had an unanticipated negative impact on the media sales business over the last few weeks.
Given the abundance of debate over major issues such as gun control and sequestration, it would be easy to assume Washington is pumping out issue and advocacy ads. Well, you know what they say when you assume.
Tired of all those political ads on TV? Brace yourself. The past few months were only a warm-up for the coming days leading up to Nov. 6, when about one-third of all the political advertising for the entire election cycle will air.