TVB

Consumer Confusion Slows Healthcare Exchange Ad Market

The confusion surrounding healthcare exchanges has had an unanticipated negative impact on the media sales business over the last few weeks.

Hey Washington! Where Are All The Issue Ads?

Given the abundance of debate over major issues such as gun control and sequestration, it would be easy to assume Washington is pumping out issue and advocacy ads. Well, you know what they say when you assume.

Political TV Ads Shatter Records

Tired of all those political ads on TV? Brace yourself. The past few months were only a warm-up for the coming days leading up to Nov. 6, when about one-third of all the political advertising for the entire election cycle will air.

Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies

Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to fly.