Heineken Exec: Facebook Now Rivals YouTube for Video Ads
Performance Marketing
Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with YouTube when it comes to video [...]
Google’s Chief Business Officer Says It’s Time to Invent What’s Next
Performance Marketing
You’ll see all around this a number of essays about digital disruption, about what’s coming at us, about what the future will be like for us all. But the truth [...]
This Cincinnati Agency Doesn’t Shy Away From Traditional Work
Brand Marketing
Specs Who Matt Fischer (l.), president and chief creative officer; Greg Livingston, partner and chief development officer What Full-service agency Where Cincinnati
Comedy Central Is Dismantling Its Digital Wall
Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question, [...]
Xbox Makes Bold Push to Own Living Room
Performance Marketing
Microsoft has made a bold move toward controlling consumers' relationship with television, while potentially reshaping the living room entertainment and ad experience with the upcoming launch of the Xbox One [...]
Brooklyn Nets Add Security Brand to Impressive Roster
Brand Marketing
Football season just kicked off, but Brett Yormark, CEO of Barclays Center and Brooklyn Nets, wishes his NBA team's basketball schedule was only