Vice’s Shane Smith After ‘A Few Ales’ Touts Millennial Dominance at a NewFront Like None Other
Performance Marketing
Vice is launching six new verticals and will expand its TV presence by adding 20 new channels around the world. But that's probably not what buyers will take away from [...]
12 Interesting Digital Marketing Stats From the Past Week
Performance Marketing
The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their statistical learnings. Here are 12 of [...]
Welcome to the Era of Purposeful Viewing
Brand Marketing
No one watches crap on TV anymore. This is how Jeffrey Cole, research professor and head of the Center for the Digital Future at the USC Annenberg School, succinctly sums [...]
College Football Playoff Quickly Becomes a TV and Social Media Power Player
College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the [...]
AOL Closely Watching How Technology Is Altering Television at CES
Performance Marketing
A recurring theme at this year's Consumer Electronics Show is that the mega conference has evolved into a cultural crucible that reveals how rapid advances in technology are reshaping the [...]
TV Viewing Continues to Shift Online
Brand Marketing
Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels.