Tv

Snapchat Is Now Selling Ads Against Nielsen’s TV-Like Ratings System

Snapchat may or may not become mobile television for younger generations.

Google’s 4 New Advertising Moves Collectively Take Direct Aim at TV Budgets

Google will hold court in multiple sessions at Advertising Week in the coming days, and one message showgoers can expect to hear is how the company's video ads compare with TV.

How Treating Consumers Like Partners Will Rescue Advertising From Itself

Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer is fundamentally broken.

Why Hasbro’s Transformers Cartoon Reboot Represents Social Data’s Stairway to Heaven

CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon Geek.

Vice’s Shane Smith After ‘A Few Ales’ Touts Millennial Dominance at a NewFront Like None Other

Vice is launching six new verticals and will expand its TV presence by adding 20 new channels around the world. But that's probably not what buyers will take away from the millennial-skewing media company's NewFront presentation Friday afternoon.

From Teens to Adults, Everyone’s Now Watching Online Video as Much as TV

Globally, people are spending as much time watching online video as they spend watching TV, according to a new report from Millward Brown.

A Mythical Blacksmith and a Real-Estate Dealmaker Pitch Kids on Go-Gurt

Squeezing the last drops of Yoplait's Go-Gurt out of its tube is serious business. That's the takeaway from two new ads for the General Mills brand from longtime agency Saatchi & Saatchi. As in the past, kids play leading roles. But rather than hijinx, persuasion and brute force come into play, plus a dash of drama.

The Internet Pushes Individual Media Use to More Than 8 Hours A Day

Consumer Internet use will increase 12 percent globally this year, helping drive average individual media consumption to more than eight hours a day, according to a new Media Consumption Forecasts report from ZenithOptimedia. As that trend continues, in 2017 the Internet will account for 29 percent of the time people spend with media.

12 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their statistical learnings. Here are 12 of the more intriguing numbers we've recently come across:

Welcome to the Era of Purposeful Viewing

No one watches crap on TV anymore. This is how Jeffrey Cole, research professor and head of the Center for the Digital Future at the USC Annenberg School, succinctly sums up the state of television.