The first week of 2017 didn't disappoint when it comes to digital marketing statistics, with news pouring in from Apple, researchers across the pond and the Consumer Electronics Show. Check out the eight data points below that grabbed our attention:
Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums.
The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media buyers to continue spending on digital.
Over the next two months, television networks will make their pitch to advertisers about why they should continue spending on TV. The annual upfront season comes as brands allocate more dollars to digital in an attempt to keep up with consumer behavior.
Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's the strongest area of television from an ad-supported perspective," said Chris Geraci, president of national broadcast at OMD.
General Electric may be 125 years old, but when it comes to innovative social media campaigns, it's often light-years ahead of most marketers.
Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness.
Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" t
If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences.
It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling.