TV advertising

Here Are 8 Interesting Digital Marketing Stats From This Week

The first week of 2017 didn't disappoint when it comes to digital marketing statistics, with news pouring in from Apple, researchers across the pond and the Consumer Electronics Show. Check out the eight data points below that grabbed our attention:

A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars

Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums.

Here’s How Much Advertisers Have Increased Their Digital Video Ad Spending

The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media buyers to continue spending on digital.

This Report Shows How Brands Lost Sales When They Spent Less on TV

Over the next two months, television networks will make their pitch to advertisers about why they should continue spending on TV. The annual upfront season comes as brands allocate more dollars to digital in an attempt to keep up with consumer behavior.

Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's the strongest area of television from an ad-supported perspective," said Chris Geraci, president of national broadcast at OMD.

Q&A: GE’s Chief Marketing Officer on Storytelling in the New Digital Industrial Era

General Electric may be 125 years old, but when it comes to innovative social media campaigns, it's often light-years ahead of most marketers.

Study Finds Mercedes Advertising Outperforms Competitors Across the Board

Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness.

Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting’

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" t

Kawasaki and ‘Lone Ranger’ Ride Together in Multifaceted Campaign

If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences.

The Man Who Took on Nielsen

It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling.