Streaming Video Will Beat Addressable TV to the Punch
Performance Marketing
For years we've been hearing about addressable television, the ability to target TV ads to individual viewers much like you would online ads with targeting, and potentially even retargeting. But [...]
Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads
Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's [...]
Q&A: GE’s Chief Marketing Officer on Storytelling in the New Digital Industrial Era
Performance Marketing
General Electric may be 125 years old, but when it comes to innovative social media campaigns, it's often light-years ahead of most marketers.
Study Finds Mercedes Advertising Outperforms Competitors Across the Board
Brand Marketing
Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness.
Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting’
Performance Marketing
Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" t
Kawasaki and ‘Lone Ranger’ Ride Together in Multifaceted Campaign
Brand Marketing
If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences.