TV ads

Infographic: A TV Show’s Appeal Can Determine Ad Recall, Twitter Study Says

Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of.

After a Decade Away, Columbia Sportswear’s ‘One Tough Mother’ Makes Her Comeback

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade.

As Better Tech Emerges, Will Running Social Ads Simultaneously With TV Spots Pay Off?

If you are a marketer wondering if it pays to run social-media ads simultaneously with TV spots, 4C Insights is in the process of trying to find out for you. 

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign for Realtor.com.

Healthcare Startup Launches First TV Ad in New York and New Jersey

New York healthcare company Oscar's first television campaign targets new parents who are too frazzled to shop for health insurance.

Here Are the Top TV Advertisers of 2014

Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists today.

Sprint Looks for New Creative Lead Agency

Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV.

A Look at Kids’ Exposure to Ads

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and accordingly, seeing commercials.

Mark Figliulo’s 1st Big Client Is Sprint

Talk about opening with a bang. Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according to sources.

The Top 7 Reasons Why Mobile Ads Don’t Work

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads.