Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of.
This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade.
If you are a marketer wondering if it pays to run social-media ads simultaneously with TV spots, 4C Insights is in the process of trying to find out for you.
Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign for Realtor.com.
New York healthcare company Oscar's first television campaign targets new parents who are too frazzled to shop for health insurance.
Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists today.
Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV.
Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and accordingly, seeing commercials.
Talk about opening with a bang.Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according to sources.