Smartphone Conversions: The Uncrossable Chasm
Performance Marketing
Monday we ran my video talking about how TV ads don't matter anymore, largely because of changing viewing habits. Tuesday morning, I came in and saw a chart from eMarketer [...]
Healthcare Startup Launches First TV Ad in New York and New Jersey
Performance Marketing
New York healthcare company Oscar's first television campaign targets new parents who are too frazzled to shop for health insurance.
Here Are the Top TV Advertisers of 2014
Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists [...]
Sprint Looks for New Creative Lead Agency
Brand Marketing
Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV.
A Look at Kids’ Exposure to Ads
Performance Marketing
Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and [...]
Mark Figliulo’s 1st Big Client Is Sprint
Brand Marketing
Talk about opening with a bang. Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according [...]