Over the next two months, television networks will make their pitch to advertisers about why they should continue spending on TV. The annual upfront season comes as brands allocate more dollars to digital in an attempt to keep up with consumer behavior.
Tv ad sales
Just three weeks after reorganizing its ad sales staff under five direct reports to Linda Yaccarino, NBCUniversal has begun laying off staffers. At the time of the original announcement, NBCU said in no uncertain terms that no one in the sales organization would be leaving the company; that said, a source chose to characterize today’s layoffs as “unforeseen.”