How the NBA’s TV Partners Have Cashed In On the Warriors’ Historic Season
It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan [...]
As March Madness Tips Off, Here’s Why CBS Will Sit Out the National Championships
When Duke and UNC-Wilmington tip off the 2016 NCAA Tournament, CBS will carry the game, a tradition dating to 1982. But as March Madness bleeds into April, CBS will find [...]
This Report Shows How Brands Lost Sales When They Spent Less on TV
Over the next two months, television networks will make their pitch to advertisers about why they should continue spending on TV. The annual upfront season comes as brands allocate more [...]
Samantha Bee’s New Show Got Its Highest Ratings on Adult Swim, but Won’t Keep Airing There
To make a huge splash for Monday's premiere of its new TBS show, Full Frontal with Samantha Bee, Turner simulcast the program on five networks. The experiment was a success—but [...]
How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca
In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations.
How Angie Tribeca’s Marketing Perfectly Matched the Show’s Satirical Tone
For audiences growing weary of the tired genre of cop dramas, TBS has something new for you: a cop drama. Or maybe not.