Here’s the Story Behind the CNN-Owned ‘Great Big Story’ and Its Rapid Rise
Either you surprise the crew at Great Big Story or you go home. They, of course, will explain this in much kinder terms. But the basis of their visually stunning [...]
Why Conan O’Brien Isn’t Afraid of Becoming a Digital Brand
Performance Marketing
From writing episodes of The Simpsons to The Tonight Show fallout with NBC, Conan O'Brien's comedy career has taken various shapes and forms over the past 24 years.
How the Unlikely Alliance of Ovation’s ‘Versailles’ and Fiat Benefits Both Brands
Brand Marketing
There's a sexy, lavish new series coming to cable TV, set in the 17th century, that brings a distinctly modern style to the story of King Louis XIV and his [...]
Turner Invests $45 Million in Refinery29, Expanding Its Digital Reach
Turner continues looking outside the TV box for new investments in original video content. The Time Warner company is leading a $45 million funding round in Refinery29, the digital media [...]
Turner Will Continue Reduced Ad Loads on TNT Next Year, and Could Expand to TBS in 2018
Turner's experiment with reduced ad loads of up to 50 percent on TNT's new drama Animal Kingdom this summer has been so successful that the company is already planning on [...]
Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront
All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in [...]