Turner

Here’s the Story Behind the CNN-Owned ‘Great Big Story’ and Its Rapid Rise

Either you surprise the crew at Great Big Story or you go home. They, of course, will explain this in much kinder terms. But the basis of their visually stunning short- and long-form videos is surprise.

Turner Just Launched a Full-Service, In-House Sports Marketing Agency for Brands

From branded content to audience targeting, Turner is giving advertisers a new way to reach its sports consumers.

Turner and Snapchat Expand Deal to Include Original Shows and a Bleacher Report Discover Channel

Turner and Snapchat are expanding their partnership. The new deal, announced today, will bring a Bleacher Report Discover Channel to U.S. users (it was previously only available internationally) and the companies will work to develop new Snapchat shows from Turner brands.

These Were the Hottest TV Shows and Networks of 2016

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which […]

Conan O’Brien’s New App Is a Pokemon Go-Style Game for Fans

Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T.

Why Conan O’Brien Isn’t Afraid of Becoming a Digital Brand

From writing episodes of The Simpsons to The Tonight Show fallout with NBC, Conan O'Brien's comedy career has taken various shapes and forms over the past 24 years.

How the Unlikely Alliance of Ovation’s ‘Versailles’ and Fiat Benefits Both Brands

There's a sexy, lavish new series coming to cable TV, set in the 17th century, that brings a distinctly modern style to the story of King Louis XIV and his royal court outside Paris.

Turner Invests $45 Million in Refinery29, Expanding Its Digital Reach

Turner continues looking outside the TV box for new investments in original video content. The Time Warner company is leading a $45 million funding round in Refinery29, the digital media company focused on millennial women.

Turner Will Continue Reduced Ad Loads on TNT Next Year, and Could Expand to TBS in 2018

Turner's experiment with reduced ad loads of up to 50 percent on TNT's new drama Animal Kingdom this summer has been so successful that the company is already planning on expanding its scope over the next two years.

Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront

All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in advance of the July 4 holiday, Turner has crossed the finish line, and like many other networks, secured CPM (cost per thousand viewers reached) gains in the low double digits.