Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut.
Play Ball! Fox, Turner to Re-Up With MLB
Major League Baseball has secured its media rights deals through the start of the next decade, coming to agreements with Fox and Turner Sports on a pair of new eight-year [...]
ESPN Renews MLB Rights Deal Through 2021
As the Book of Revelations would have it, 666 is the number of the beast. Tack six zeroes on the end and it’s also the annual fee ESPN will pay [...]
Golf’s Final Major of the Year Goes Digital
Performance Marketing
Golf is not an easy sport to cover, which is why the PGA Championship just got a digital overhaul.
Nascar Picks SapientNitro to Rebuild Digital Engine
Performance Marketing
Nascar has tapped SapientNitro to facilitate a complete digital overhaul by the beginning of 2013, the companies announced today. When the stock car racing brand emerges from the design and [...]
Turner Sports and PGA Tour Digitally Part Ways
Performance Marketing
After six years, Turner Sports and the PGA Tour will move separate ways and end their digital partnership, effective at the end of the year. Both sides stressed that the [...]