Twitter Snags Amex and JBL Harman as First Advertisers for Live Original Sports Shows
Performance Marketing
Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling [...]
Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record
The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time [...]
TBS Primes the Pump for Its First Final Four
As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front.
Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales
On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will [...]
The Walking Dead Takes Another Bite Out of the Olympics
AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20 [...]
With NFL Win, CBS Lands an Even Bigger Bang
In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package.