From Reducing Ad Time to Battling Netflix, Here’s How the TV Industry Is Gearing Up for 2016
The broadcast and cable networks, along with streaming services like Netflix, Hulu and Amazon, have spent the past two weeks at the Television Critics Association's winter press tour, sharing their [...]
Turner Unveils Branded Content Studio for CNN and HLN
Brand Marketing
CNN is officially in the branded content business. Turner Broadcasting unveiled Courageous, an in-house branded content studio for CNN and HLN advertisers and marketers. "Now we can offer marketers the [...]
After You See This Virtual Tour of Horizon Media, You Might Want to Work There
Brand Marketing
At the corner of Grand and Varick streets lies One Hudson Square, an Art Deco factory-turned-office building that won landmark status last year.
The Adweek 50: Meet the Real Movers and Shakers Behind the World’s Top Brands
Brand Marketing
We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much.
Horizon Lands Turner’s Media Buying Business
Brand Marketing
Turner Broadcasting has awarded the bulk of its media buying business to Horizon Media after a review, confirmed Dennis Camlek, svp of Turner.
Turner Upfront Slate Tries for Younger Viewers, Even Male/Female Split
Without Steve Koonin at the helm for the first time in years, Turner is giving the floor to head of programming Michael Wright this morning.