The broadcast and cable networks, along with streaming services like Netflix, Hulu and Amazon, have spent the past two weeks at the Television Critics Association's winter press tour, sharing their plans for midseason and beyond.
Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose global spending power is estimated at $3.7 trillion—and as high as $885 billion in the
Another upfront sales team is wrapping business before the July 4 holiday, as Turner has completed the majority of its upfront negotiations, according to sources familiar with the situation.
Programming execs, TV stars, magazine editors, producers and even a Knicks player came together this week to celebrate launches, premieres, awards and more.
With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.
CNN is officially in the branded content business. Turner Broadcasting unveiled Courageous, an in-house branded content studio for CNN and HLN advertisers and marketers. "Now we can offer marketers the opportunity to harness the value proposition of CNN like never before," said Dan Riess, evp, integrated marketing and branded content.
At the corner of Grand and Varick streets lies One Hudson Square, an Art Deco factory-turned-office building that won landmark status last year.
We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much.
Turner Broadcasting has awarded the bulk of its media buying business to Horizon Media after a review, confirmed Dennis Camlek, svp of Turner.
Without Steve Koonin at the helm for the first time in years, Turner is giving the floor to head of programming Michael Wright this morning.