What Success Really Looks Like in Video Advertising
If you’re focusing your video campaigns on viewability alone, you’re losing sight of the bigger picture. One of the most common traps video advertisers fall into is to focus on [...]
Dead Air: Zombies or No Zombies, Sunday Broadcast Ratings Continue to Slump
Now that The Walking Dead has staggered off for its customary six-month between-seasons break, broadcasters last night may have hoped to regain some of their lost potency in the Sunday [...]
Resurrection Falls Back to Earth
After a splashy debut in which it more than doubled its time slot predecessor’s average deliveries, ABC’s Resurrection has fallen back to earth.
Turn Raises $80 Million for ‘Post Ad Tech’ World
Performance Marketing
Advertising technology firm Turn announced an $80 million investment today. The fundraising round, at least for now, delays the need for a public offering. Turn is using its new money [...]
Handing Over the Keys to Keyword Targeting
Performance Marketing
Digital buyers are looking for any edge they can get in the ever-evolving world of high-stakes ad bidding. If for instance, they could tell that people viewing winter sports content [...]
Here Is the Life of a Digital Ad [Infographic]
Performance Marketing
Industry folks who want to get their heads around what the programmatic advertising space looks like should check out Adweek's Nov. 4 issue.