TurboTax Unveils a Super Bowl Teaser With Its Biggest Celebrity Yet: Humpty Dumpty
Brand Marketing
TurboTax has been embracing celebrities in a big way this year, rolling out ads with everyone from Kathy Bates to DJ Khaled. But for the upcoming Super Bowl, the brand [...]
TurboTax Is Returning to the Super Bowl With More Comedy From Wieden + Kennedy
Brand Marketing
TurboTax aired a surprisingly entertaining ad on last year's Super Bowl, with Wieden + Kennedy and director Bryan Buckley teaming up for an amusing metaphor about how the game—for most [...]
Web Design Company Will Have Ads During Super Bowl Alongside Global Brands
Brand Marketing
Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year's Super Bowl.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring.
Life and Taxes: TurboTax Celebrates Your Milestones in Super Bowl-Bound Campaign
Creativity
Don't think of your tax return as an annual blood sacrifice to our merciless bureaucratic overlords. Think of it more as a delightful recap of your exciting and eventful life! [...]
Wieden + Kennedy Takes on Tax Preparation
Brand Marketing
The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software.