TurboTax has been embracing celebrities in a big way this year, rolling out ads with everyone from Kathy Bates to DJ Khaled. But for the upcoming Super Bowl, the brand is really pulling out the big guns—Humpty Dumpty himself.
Intuit's TurboTax will be returning to the Super Bowl in 2017, marking its fourth consecutive year in the Big Game. Past efforts from the company's agency of record Wieden + Kennedy have starred such disparate personalities as Inside the Actors Studio host James Lipton and the voices of character actors William H. Macy and John C. Reilly.
Wieden + Kennedy knows Super Bowl ads. In the agency's 34-year history, it has worked with 15 clients to create Big Game-worthy spots. On Sunday, W+K will air its 50th […]
It was a plum role he might have eventually discussed at length with his fellow thespians on Inside the Actors Studio. But alas, James Lipton's chances at the biggest commercial stage have been unceremoniously dashed—according to this amusing TurboTax Super Bowl teaser from Wieden + Kennedy.
Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet, after a rocky year that gave "let's go to the videotape" entirely new meaning.
TurboTax aired a surprisingly entertaining ad on last year's Super Bowl, with Wieden + Kennedy and director Bryan Buckley teaming up for an amusing metaphor about how the game—for most fans—is like high-school prom. Now, client and agency are getting dolled up for a second date at the big dance.
Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year's Super Bowl.
In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring.
Don't think of your tax return as an annual blood sacrifice to our merciless bureaucratic overlords. Think of it more as a delightful recap of your exciting and eventful life! That's the upbeat message of TurboTax's new campaign from Wieden + Kennedy, themed "It's Amazing What You're Capable Of." With ads already running on TV and online, the campaign will also include a 60-second Super Bowl spot—the brand's first. (In addition, parent company Intuit is donating a 30-second Super Bowl ad slot to a small business selected by voters.) Each ad in the TurboTax campaign focuses on the major life decisions you make each year that can have an impact on your taxes. "That's what taxes are: a recap, the story of your year," notes the narrator. And speaking of the narrator, it sure sounds like character actor John C. Reilly, but as with many celebrity-voiced campaigns of late, the agency couldn't confirm that due to contractual obligations. Check out the anthem spot below and a few more executions after the jump.
The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software.