Here’s Why GIFs Are Back In Style and Bigger Than Ever for Brands
Performance Marketing
Move over, emojis. As marketers look to navigate the changing digital video landscape, GIFs are becoming the go-to features for brands seeking better social-media engagement. DiGiorno Pizza starts embracing GIFs [...]
Trolli Hopes to Win Over Teens With Quirky, Offbeat Spots and a Big Boost Online
Performance Marketing
Candy brands are known for some truly bizarre advertising.
Tumblr Debuts New Ad That Sits at the Top of Users’ Dashboards for 24 Hours
Performance Marketing
Tumblr today is releasing an ad product called Sponsored Day that allows marketers to appear at the top of viewers' dashboards for a 24-hour period.
Marketers Are Eager to Tap Into Snapchat’s Treasure Trove of Millennials
Performance Marketing
Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results.
Acura’s Social Strategy for March Madness Centers on 103 Memes
Performance Marketing
For March Madness, Acura is blitzing ESPN.com today and three days next week with video and banner ads—which likely cost a pretty penny—as part of the car brand's ongoing partnership [...]
These Brands Are Vying to Be the Best on Instagram, Snapchat, YouTube and More
Brand Marketing
As social media becomes an increasingly crowded field for marketers, forcing them to focus on channels important to their specific audiences, the industry's "best of the best" seems to be [...]