7 Big Trends That Are Shaping the Future of Digital Advertising
Performance Marketing
Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social [...]
Here Are the Top 25 Tumblr Posts Sponsored by Brands in 2015
Performance Marketing
With 550 million monthly users, Tumblr is one of the more interesting ad platforms in the social-media space. It's a chief destination for brands that want to target young, creative-minded [...]
Here’s a Buyer’s Guide to Ad Targeting on 8 Social Platforms
Performance Marketing
We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one [...]
Tumblr’s First CMO on How to Grow While Staying True to the Brand
Brand Marketing
Specs Current gig Chief marketing officer, Tumblr Previous gig Principal, Dolgins & Company Age 44
Step Aside, Creators. Brands Are Taking Over YouTube
Brand Marketing
The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 [...]