Video Ad Tech Player’s Stock Jumps Almost 50% on First Day of Trading
Performance Marketing
TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its [...]
TubeMogul Nabs Google Exec
Performance Marketing
TubeMogul, the online video ad-buying service, has appointed a new chief revenue officer: Chip Scovic, the former head of Google's Media Platforms.
Group of Web Video Companies Band Together to Ensure Ads Are Viewable
Performance Marketing
As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are [...]
Forrester Report: There’s Money Just Lying Around in the Real-Time Bidding World
Performance Marketing
Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential and the [...]
TubeMogul Brings Nielsen GRP Ratings to Video
Real-time bidding for online video ads is a market that's about to blow up, but it’s not easy tearing away brands from their cherished TV metrics in favor of impressions [...]