2 More Ad-Tech Players Have Blacklisted Breitbart
Performance Marketing
Due to the uproar over President-elect Donald Trump's decision to appoint former Brietbart chairman Steve Bannon to his administration, a growing number of ad-tech companies are pulling the plug on [...]
Why Dannon Is Betting Big on Programmatic Video
Performance Marketing
Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became [...]
What Advertisers Are Getting Wrong About Programmatic
Brand Marketing
Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35
At Times, L’Oréal Is Getting 90% Video Ad View Rates
Performance Marketing
L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on.
Quiznos Hopes to Scare Up New Business With Killer Lobsters
Performance Marketing
Sandwich chains can serve fancy food, too. Just check out Quiznos' lobster roll offering, which—like many fish-sandwich pitches this week—is back in the Lental limelight, along with the company out [...]
Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically
Performance Marketing
Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to [...]