Trutv

Less Is More for truTV, Which Cut Its Prime-Time Ads Almost in Half

There's a lot more to see as truTV's original series return for their new seasons this fall.

Adam Ruins Everything Is About to Tackle an Already Ruinous Election

 

TruTV Is Attracting a Younger Audience Thanks to New Comedy Shows and Specials

Though it won't present to advertisers for another week, truTV gave a hint at what it will say to buyers during its time at Turner's big upfront party on Wednesday, May 18.

Turner Heads Into Upfront Bristling With Programming and Ad Sales Innovation

April 4 was a day that Turner president David Levy had been looking forward to "for many, many years," he says. For the first time in television history, his networks TBS, TNT and truTV carried the NCAA Men's Basketball Championship Final.

Ratings Plummet for NCAA Championship After Its Move to Cable

At the beginning of the 2016 NCAA Tournament, Turner Broadcasting president David Levy claimed the difference between broadcast and cable "is almost nonexistent anymore."

As March Madness Tips Off, Here’s Why CBS Will Sit Out the National Championships

When Duke and UNC-Wilmington tip off the 2016 NCAA Tournament, CBS will carry the game, a tradition dating to 1982.But as March Madness bleeds into April, CBS will find itself on the bench, as the Final Four and National Championship games will air exclusively on cable.

TruTV Is Dropping Up to 9 Minutes of Ads Per Hour Next Fall

Advertising space is going to pull a vanishing act on truTV next fall, when the network plans to reduce its ad load by as much as 47 percent. 

Turner Ad Sales Chief: ‘Dayparts Are Dead’

For the first time, Turner brought all of its networks together under one roof for its 2015-2016 upfront. That roof? The Theater at Madison Square Garden."When they planned this, they had to assume the Knicks were gonna suck," Charles Barkley chimed in early, and often.

Steve Koonin Out at Turner

After a 14-year stint with Turner Entertainment Networks, where he most recently served as the division’s president, Steve Koonin is leaving the cable programming giant to assume the role of CEO of the NBA’s Atlanta Hawks franchise.

Dogs and Cats Living Together: Ratings Dip for NCAA Finals

In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the modern era. It’s only a shame that more people weren’t watching.