Smoking likened to being eaten by zombies
Creativity
Zombies are everywhere, it seems, even in American Legacy's latest "Truth" commercials. Timed to the launch of The Real World's 24th season (Jesus!) on MTV, we get Zombieville, a Real [...]
Big Tobacco now hiring in new ‘Truth’ spots
Creativity
I've disliked most recent Amercian Legacy "Truth" efforts, as they've gotten more toxic than actual cigarettes. Arnold's latest spots, however, are pleasing by virtue of their simplicity. The tiresome singing [...]
Mob rules in latest ‘Truth’ anti-smoking ads
Creativity
Does the American Legacy Foundation still exist? Does it still do those "Truth" anti-smoking ads? Does anybody care anymore? Unfortunately, it appears the answer to all three questions is yes, [...]
I guess young people can handle the ‘Truth’
Creativity
A new study by researchers at RTI International claims that the "Truth" national youth anti-smoking campaign prevented 450,000 youngsters from smoking from 2000 to 2004. During that time, the campaign [...]