The Today Show’s Willie Geist Shares His Not-So-Guilty Viewing Pleasures
Specs Age 40 Claim to fame Co-host of the third hour of NBC's Today and co-host of MSNBC's Morning Joe Base New York
Trulia Terrifies Home Buyers With a Haunted Open House for Halloween
Creativity
Real-estate companies love haunted-house pranks. We saw it earlier this year with this gotcha video from Denmark. And now, digital realtor Trulia is embracing scare tactics with its own hidden-camera [...]
Zillow Pays $3.5 Billion for Trulia
Performance Marketing
Zillow has acquired Trulia for $3.5 billion in stock, which could trigger a string of similar consolidations within the online real estate industry.
Realtor.com Says Accuracy Matters in New Ads
Brand Marketing
Realtor.com's new campaign boasts the realty listing site's accuracy and hints that its competitors—Zillow and Trulia, for example—don't offer the same. New TV ads from Pereira & O'Dell in New [...]
Trulia’s First National Campaign Focuses on Mobile-Minded Women
Brand Marketing
Home buying brand Trulia is launching its first national ad campaign this week, aiming to drive viewers—particularly women—to download the digital real estate brand's mobile app.
Draftfcb S.F. Wins Trulia
Brand Marketing
Draftfcb San Francisco is the first creative agency for real estate search site Trulia, following a review initiated last August. Seven other shops were in the consideration mix.