Marketing chiefs represent the single largest cohort in this year’s Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines.
Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with proven branding tactics to
Unicorn Bark. Breakfast Ramen. Boozy Skittles Slushies. While these might sound like the culinary fantasies of a stoned college student, they're actually the titles of short-form recipe videos created by Hearst-owned food site Delish. And each one has more than 10 million Facebook views apiece.
Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets even harder. Add in a slew of strong-willed editors overseeing 19 independent brands, and it's nearly impossible.
Every women’s magazine loves a good makeover story. Today, Cosmopolitan’s website was the recipient of its own head-to-toe revamp, which will eventually be the template upon which all of Hearst’s magazine sites are built.
Troy Young continues to reshape Hearst Magazines Digital Media, hiring Kate Lewis from Say Media as vp of content operations and editorial director for the division’s 24 magazine websites. She’ll start Jan. 13 and report to Young.