Tropicana

BBDO Wins Tropicana, Expanding Its PepsiCo Client Roster

BBDO has won lead creative duties on the Tropicana account after a review."We are excited to work with BBDO to help bring great marketing to life for Tropicana in 2016," says Rachel Fiely, the client's senior director of marketing.

Why Celebrities Want to Be in PepsiCo’s Ads

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate colossus it would become. Today, PepsiCo's 22 brands each generate more than $1 billion in annual sales.

Since the Ebola Scare, This Sanitizer-Dispensing Ad Company Has Been Cleaning Up

Sales of hand sanitizer surged during the Ebola scare, increasing about 56 percent in October 2014 over the previous year, according to data from IRI, a market research firm.

OMD’s Final Front Brings Together Brands and New Original Content

They came, they saw, they bid.Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put content producers in front of deep-pocketed marketers in an auction-style format.

Tropicana Lights Up Trafalgar Square With Giant Pre-Dawn Sun

Tropicana and art collective Greyworld felt compelled to erect a giant phony sun on Monday morning, in the wintry darkness preceding the real sunrise, in London's Trafalgar Square.

French Tropicana ad is powered by oranges

If you’ve ever been to a high-school science fair, you probably know that citrus fruit can produce electricity. DDB Paris put that knowledge to clever use recently with an electric […]