Study: 69% of Marketers Believe That Native Advertising Is Valuable
Performance Marketing
The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising.
Ad Targeters Are Laying the Groundwork for Visual Advertising
Performance Marketing
Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet [...]