The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising.
Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage.
Two of the bigger macro trends in the online ad industry of late, programmatic buying and native advertising, don’t seem to have much in common—as one is about auto
Every day, another company makes a foray into native advertising. But this latest one is less about editors and custom content.