iCrossing’s New Chief Strategy Officer Says Advertising Should ‘Feel Native’

Specs Current gig Chief strategy officer, iCrossing Previous gig Brand strategy vp, TripAdvisor Twitter @bologniac

How Millennials Are Helping This Agency Find the ‘Big Idea’

Specs Who Co-founders Leo Premutico and Jan Jacobs What Creative agency Where New York

Creative Review Shortlists Are No Longer All That Short

Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much longer.

How Airbnb, Yelp Are Changing Hotel Marketing

As the lodging industry grapples with Airbnb, TripAdvisor and other locally oriented services, major hotel brands are increasingly taking a back seat to the surrounding neighborhoods. “Our facility is no longer the destination,” said one hotel executive. “Now we are a portal to the community around us.”

TripAdvisor Launches Another Creative Review [Updated]

TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic and Steve Mietelski.

TripAdvisor Hires Shops for Its First Offline Campaign

TripAdvisor is planning its first offline campaign this fall and has hired new agencies to lead the charge.After a review, the travel website has hired The Fantastical to handle creative responsibilities and Hill Holliday to plan and buy media. TripAdvisor declined to discuss its media budget for the fall effort, but sources estimated it at $30 million.

Marketers: Carnival Needs a Great PR Video—Now

Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco of the last few days, according to industry players.