Interactive Soccer Ads Boost Mondelez Awareness 220%
Performance Marketing
Brands are looking for more action with their video ads, and snack giant Mondelez and Bic are two that are betting that big buttons on preroll ads are interesting enough [...]
Trident Gum Airs Its Own TV Commercial Made From a Single Vine
Creativity
Traditional TV may soon be overgrown with Vines.
How Two CW Rejects Became the Masters of Branded Web Video
Performance Marketing
Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a [...]
Wieden Gets More Mondelez Business
Brand Marketing
Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S. The gum account—awarded to the agency without a pitch—was previously at the [...]
Mondelez Expands MediaVest’s Duties
Brand Marketing
MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media, [...]
Kraft Spinoff Mondelez Reviews Media
Brand Marketing
Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media [...]