Trident

Interactive Soccer Ads Boost Mondelez Awareness 220%

Brands are looking for more action with their video ads, and snack giant Mondelez and Bic are two that are betting that big buttons on preroll ads are interesting enough to get consumers to spend a few extra seconds with their promos.

Top Marketing Exec Leaves Mondelez

Mary Beth West, CMO of Mondelez International, is leaving the company as the snacks powerhouse undergoes a major reorganization effort. West has been the top marketing officer at Mondelez since 2012 when Kraft Foods split into two companies.

Big Brands React to Luis Suarez’s World Cup Biting Incident

In the moments after Uruguay soccer player Luis Suarez apparently bit Italia's Giorgio Chiellini at the end of an exciting World Cup game today, Twitter exploded with

Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend

Following in the footsteps of Dunkin' Donuts, Virgin Mobile and

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world.

Trident Gum Airs Its Own TV Commercial Made From a Single Vine

Traditional TV may soon be overgrown with Vines.

How Two CW Rejects Became the Masters of Branded Web Video

Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a viralish video spoofing the mores of Facebook.

Wieden Gets More Mondelez Business

Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S.The gum account—awarded to the agency without a pitch—was previously at the New York office of Saatchi & Saatchi, which won the business in 2011 following a review. Saatchi will continue to lead Trident's advertising abroad.

Mondelez Expands MediaVest’s Duties

MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media, include work on brands like Trident and Stride. 

Kraft Spinoff Mondelez Reviews Media

Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media planning and buying business.