Brands are looking for more action with their video ads, and snack giant Mondelez and Bic are two that are betting that big buttons on preroll ads are interesting enough to get consumers to spend a few extra seconds with their promos.
Mary Beth West, CMO of Mondelez International, is leaving the company as the snacks powerhouse undergoes a major reorganization effort. West has been the top marketing officer at Mondelez since 2012 when Kraft Foods split into two companies.
In the moments after Uruguay soccer player Luis Suarez apparently bit Italia's Giorgio Chiellini at the end of an exciting World Cup game today, Twitter exploded with
Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world.
Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a viralish video spoofing the mores of Facebook.
Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S.The gum account—awarded to the agency without a pitch—was previously at the New York office of Saatchi & Saatchi, which won the business in 2011 following a review. Saatchi will continue to lead Trident's advertising abroad.
MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media, include work on brands like Trident and Stride.
Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media planning and buying business.