Could technology push you to buy an extra pack of Oreos the next time you're grocery shopping? With more people glued to smartphones as they shop, Mondelez—the parent company of snack brands like Oreos, Ritz crackers and Trident gum—is enlisting startups to help it grab consumers' attention.
Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of their fans.