Trident Gum

Mondelez Asks Startups to Shake Up Grocery Shopping in the Next 90 Days

Could technology push you to buy an extra pack of Oreos the next time you're grocery shopping? With more people glued to smartphones as they shop, Mondelez—the parent company of snack brands like Oreos, Ritz crackers and Trident gum—is enlisting startups to help it grab consumers' attention.

Twitter Tells Brands They Can Reach 30% of Their Followers for Free

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of their fans.

This Guy Has the Second-Most Followed Account on Vine

YouTube already has a well-established constellation of star creators, and now a similar community is cropping up on Vine, Twitter’s social video network. One of the platform’s standouts is Nicholas Megalis, a 24-year-old Brooklyn-based musician who has amassed about 2.5 million followers.