When Andrea Bredau, managing director of talent at Huge, brings in job candidates, she tells them not to wear suits. Take note, newly minted college grads winding down your summer vacations and looking to get a job in digital: You may need some cool, casual gear just to get in the door.
Twitter is looking for a chief marketing officer a couple months after Anthony Noto, its chief financial officer, took over marketing on what turned out to be a temporary basis.
A high-tech house proves to be far from a "smart home" when two burglars arrive in "Welcome," the latest amusing spot from Tribal DDB in Amsterdam for insurance company Centraal Beheer. The long-running comic campaign is tagged "Just call Apeldoorn," the Dutch city where the client is located.
Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer.
Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done. So we asked industry players: What is mobile's big challenge going forward?
Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.
Some aspects of the techno-utopian fantasy are especially worth skewering, and Dutch insurer Centraal Beheer does a pretty nice number on one of them: the self-driving car. The brand has a knack for making disaster funny by casting some obnoxious stereotype as fictional villain. A couple of years back, it was a moron in a red Speedo doing circus tricks with his speedboat wheel. Now, in a new ad, it's a self-important ass reading the paper in the backseat of a Volkswagen that's being driven by a computer. The commercial does bear a resemblance to Liberty Mutual's 2012 spot about human error, but adds another layer to the slapstick joke, and keeps it au courant by blaming the escalating fiasco on the disbelief of spectators distracted by the driverless VW. That premise is a stretch, but it's definitely good for a chuckle. Now, if only the computer chauffeur would take its passenger into the ocean, or maybe just into a shipping container bound for a remote island inhabited entirely by robots.
See Spot run. And bark, growl, yelp and whine. This Volkswagen Golf commercial by Tribal DDB Amsterdam stars a perky pooch that makes all kinds of car sounds while out for a walk with its owner. At the 25-second mark, as the pooch squeals and backs up toward the woman, I thought the little devil was going to befoul her shoes. He doesn't. Too bad.