6 Phrases that Sum Up 2018 in Publishing
What a crazy, up-and-down year this has been in publishing! One minute, the president of the United States is calling us the enemy of the people, and then the next [...]
Why the 165-Year-Old Buffalo Check Is 2015’s Hot Holiday Pattern
Brand Marketing
Technically speaking, it is style No. 5310-402 in the Woolrich middleweight fabric collection, but everybody knows it by its nickname. The story goes that around 1850, a designer at Woolrich's mill [...]
These Are the Digital Trends Everyone in Tech and Advertising Needs to Know
Performance Marketing
One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow.
3 Trends That Make the Apple Watch Important for Marketers
Performance Marketing
In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus.
14 Digital Trends on Kleiner Perkins’ Venture Capital Radar
Performance Marketing
Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook [...]
Why Customer Experience Trumps User Experience
Performance Marketing
Whenever I'm asked to explain customer experience, I'm always hard-pressed for a short, easily digested answer. It's just so huge! What doesn't it cover? Not much. And the real stumper: [...]