Why Dell Is Betting Big on the Internet of Things
Performance Marketing
While brands are just starting to make sense of the mountains of data collected from the Internet of Things (IoT), some tech firms, Dell included, are trying to stay a [...]
How the Producers Behind RuPaul’s Drag Race Went From Extreme to Mainstream
Prolific television producers Randy Barbato and Fenton Bailey never considered their programming to be underground—so fringe that only the cool kids would like it—when they launched a talk show starring [...]
4 Tips for Landing an Ad Agency Gig by Using Snapchat
Performance Marketing
Snapchat video views have tripled since May and now total 6 billion every day, according to a Financial Times story on Sunday.
Here’s How Social App Whisper Has Quietly Become a Marketing Force
Performance Marketing
When Secret—a much-hyped "dark social" platform—closed shop in April, media observers assumed websites and mobile apps that offer anonymity were just a fad. Since then, the similarly themed Whisper has [...]
This Creepy Ad Brings an Old Political Tactic to Twitter After Iran Deal
Performance Marketing
The Iran nuclear deal is a top trend on Twitter today, and so was "Death to America," at least for a brief time this morning. The historic deal between longtime enemies [...]
How Food Brands Can Nail Instagram
Brand Marketing
With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands.