On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago." Enter TrendRank.
Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human.
Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing up for "luxury" hunting trips and buying high-end gear and apparel.
Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world?
On paper, it makes sense: One of the industry's most powerful agency networks, known for its own voracious appetite for acquisitions, has been caught in a downward trajectory severe enough that it may now find itself prey.
Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, humans have tried to solve it.
It printed fine stationery for maharajas and gold-emblazoned address books for Katharine Hepburn. Its leather goods and travel accessories found their way into the homes of Grace Kelly and Vivien […]
In late night, digital success has become almost as important as linear ratings, and by that measure, The Late Late Show with James Corden is the daypart's new king. On Feb.
While brands are just starting to make sense of the mountains of data collected from the Internet of Things (IoT), some tech firms, Dell included, are trying to stay a step ahead by building the tools needed to power the billions of gadgets.