How PopSugar’s New Tool Will Help You Stay Ahead of Social Media Trends
Performance Marketing
On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago." [...]
Can an Independent Amsterdam Agency Tame Gotham’s Many Challenges?
Brand Marketing
Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world?
Is Publicis, Once a Voracious Predator, Now Prey?
Brand Marketing
On paper, it makes sense: One of the industry's most powerful agency networks, known for its own voracious appetite for acquisitions, has been caught in a downward trajectory severe enough [...]
Here’s How Neuroscience Can Help Improve Mobile Marketing
Performance Marketing
Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, humans have tried to solve it.
Smythson Is Bringing a Century of U.K. Style to New U.S. Stores
Brand Marketing
It printed fine stationery for maharajas and gold-emblazoned address books for Katharine Hepburn. Its leather goods and travel accessories found their way into the homes of Grace Kelly and Vivien [...]
CBS Is Ready to Cash In on James Corden’s Carpool Karaoke
In late night, digital success has become almost as important as linear ratings, and by that measure, The Late Late Show with James Corden is the daypart's new king. On [...]