8 Intriguing Stats About the Current State of Digital Video
Performance Marketing
A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video.
75% Of Mobile Video Ads Happen In-App
Performance Marketing
The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps.
Rocket Fuel Revenue Grows by More Than 100%
Performance Marketing
Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent [...]
Infographic: Home Improvement Shoppers Use Online Video More Than TV
Performance Marketing
Tremor Video commissioned Millward Brown Digital and
Tremor Launches VideoHub Connect, Its Own DSP
Performance Marketing
A few weeks after its IPO and even fewer weeks after announcing that it was switching to an all-in-stream, all the time model, Tremor Video is set to announce t
YuMe IPO Start Stronger Than Expected
Performance Marketing
YuMe is the latest of several ad tech firms to go public—Tremor has its first earnings call this week, in fact—but an open question is whether it's better to get [...]