A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video.
Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to climb 25 percent this year, according to eMarketer, and will r
Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council's decision to lift its advisories against viewability metrics for display and
TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its public stock offering today at the Nasdaq exchange, and shares were up nearly 50 percent by noon.
A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if that means being associated with annoying clips.
The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps.
Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported.The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater than the same period the year prior. For full-year 2013, Rocket Fuel's revenue grew 126 percent to $240.6 million.
A few weeks after its IPO and even fewer weeks after announcing that it was switching to an all-in-stream, all the time model, Tremor Video is set to announce t
YuMe is the latest of several ad tech firms to go public—Tremor has its first earnings call this week, in fact—but an open question is whether it's better to get bought by a larger parent like AOL just did with Adap.tv, or to try your luck with the open market.