Perspective: Snoring in Your Seat
Brand Marketing
It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747. [...]
The Alpha Goddess
Brand Marketing
With age comes wisdom—at least, for a certain segment of been-there-done-that women. Employed, moneyed and content, this 55-to-64-year-old knows what she wants and, better yet, has the means to get [...]
Kayak.com: Deals So Good, You Just Have to Fire That Flare Gun
Creativity
Creating a great ad campaign isn't brain surgery. Or is it? Surely it's a complex, demanding operation, and many well-intentioned efforts flatline. Barton F. Graf 9000's recent work for Kayak.com, [...]
Poll: Cruise Ship Vacay Not Such A Hot Idea
Brand Marketing
Jan. 13’s wreck of the Costa Concordia has already splashed the Web with the kinds of images (like, say, a 112,000-ton ship lying on its side) that cruise operators would [...]
Designer Develops a Musical Floor for Airports
Creativity
Frequent travelers and fans of public art (now there's a fun Venn diagram slice) owe industrial designer Jeriël Bobbe some gratitude, because he has designed a musical floor for airports [...]
Perspective: Just Look at That
Brand Marketing
Sometimes, the true beauty of a marketing campaign is not so much that it spotlights one of a brand's many dazzling attributes, but makes the best of the only one [...]
The Kids Aren’t Alright
Brand Marketing
Last April, European carrier Ryanair stunned consumers by announcing a new initiative called “Child-Free Flights.” The promo, which had been scheduled to launch this October, would have banned children on [...]
Ad of the Day: Hotwire.com
Brand Marketing
Travel site Hotwire.com has always been a down-and-dirty direct response advertiser, hammering home its message of low prices without too much regard for creativity. Now, in a pair of new [...]
Ex-Outdoor Services Exec Sues Fancy Jet Company
Brand Marketing
Net Jets, the charter plane company favored by professional athletes, raps stars, and Warren Buffet, has a dodgy ad campaign that touts a one-time price for air travel but neglects to mention [...]