Marriott Launches Global Creative and Content Marketing Studio
Performance Marketing
Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands.
Ad of the Day: William Shatner Croons ‘Bohemian Rhapsody’ in Spellbinding British Travel Ad
Brand Marketing
When William Shatner released his first album, The Transformed Man, in 1968, he practically invented the genre of overly dramatic lyrical recitations to music. Of course, it wasn't well received, [...]
Expedia Says Travel Makes You So Interesting, You’ll Ruin the Lives of Professional Entertainers
Creativity
Expedia travels into amusing territory with three new commercials from Ogilvy & Mather in London. In each spot, achingly average people become intensely interesting to friends and co-workers after taking [...]
Is the Airbus A380 This Generation’s Concorde?
Brand Marketing
When Airbus loaded one of its super-jumbo A380s with Wall Street analysts and flew it over New York two weeks ago, it was only the latest piece of evidence that [...]
Memorial Day Indecision? Try Travelocity’s ‘Choose Your Own Adventure’ Tweets
Creativity
Stumped for a last-minute Memorial Day getaway destination? Travelocity created a fun Twitter game that might be able to help.
Airbnb Entices Travelers to See the World Through a New Kind of Window
Creativity
In its latest ad from Pereira & O'Dell, Airbnb offers you something you can't get at the average hotel: someone else's view of the world. "I want you to feel at [...]
Expedia Helps Three Strangers Complete Their Mutual Friend’s Bucket List
Creativity
Fulfilling the bucket list is a popular activity for brands to piggyback their message on. But how many of them are fulfilling the list for someone who's already died?
Would These Crazy 3-D Ads Inspire You to Travel More?
Creativity
You're walking down the street and you see a giant 3-D mouth singing opera. Maybe you see an enormous, realistic rugby player taking a shower. Perhaps a gigantic Marilyn Monroe [...]
Red Roof Inn Discovers Electrical Outlets Are the Most Popular Hotel Room Amenity
Brand Marketing
It’s no easy thing for a budget hotel chain to refashion itself as a cool place to crash—especially not when the oldest properties date back to 1972.
Woman Actually Enjoys a Vacation Without a Man Around in Booking.com Ad
Creativity
A woman's love for her boyfriend is compared to her love for resort amenities while vacationing without him in Wieden + Kennedy Amsterdam's latest ad for Booking.com.