It’s Good to Be a Stranger in a Strange Land
Performance Marketing
We should all play at being a tourist from time to time. But the question is, are you going to be the tourist who gets sucked into all the tourist-trap [...]
You’ll Get My Attention With a Giant Squirrel
Performance Marketing
Almost anyone who's flown more than a couple of times knows what the safety instructions entail on a commercial flight. And so most of us ignore them. Delta Airlines recognized [...]
Fighting Fear of Zika: 3 Quick Email Tips
Performance Marketing
As Zika virus spreads, questions about the safety of traveling are once again being asked. Using email, some marketers have begun to address the the crisis.
This Survey Shows How Much Travel Bloggers Spend on Trips and Where They Like to Go
Performance Marketing
Want to travel like the pros do? Here's your chance.
Ad of the Day: How One Travel Agency Fell in Love With a Giant Beached Sausage
Brand Marketing
If you want to see a contender for the year's most bizarre ad, here's one about a bunch of people stroking a giant sausage on a beach. McCann Mexico created [...]
Lonely Planet Will Launch Its First U.S. Magazine as Interest in International Travel Grows
Performance Marketing
This fall, travel guide publisher Lonely Planet will become the latest entrant in the travel magazine space with the U.S. launch of Lonely Planet Magazine. Edited by Lauren Finney, who [...]
Want a First-Class Experience in Brand Values? Visit JetBlue’s Headquarters
Brand Marketing
Before JetBlue Airways moved to its Long Island City, Queens corporate digs in 2012, New York's hometown airline had a vision for its headquarters. "JetBlue's home was designed to showcase [...]
Ad of the Day: Sex Is Everywhere You Look in Lusty British Travel Spot
Brand Marketing
Adam&eveDDB goes the unsubtle stock-footage route in this Valentine's Day ad for travel site LastMinute.com, cramming scads of naughty visual metaphors into one fast-moving montage dubbed "Sexy Delights of Europe."
Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion
Performance Marketing
Specs Who Joyce Chang New gig Editor in chief, Self Old gig Executive editor, Cosmopolitan
Emirates Is the World’s Most Glamorous Airline
Brand Marketing
By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lo