Rihanna Joins Budweiser, Takes Beer Giant’s Music Pitch to 85 Countries
Brand Marketing
Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that enta
A-B on Super Bowl: Time to Launch Products
Brand Marketing
For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches.
Ad of the Day: State Farm
Brand Marketing
Who knew Chris Paul had a twin brother, Cliff Paul, from whom the NBA All-Star point guard was separated at birth, who went on to assist people in a different [...]
VIA Hires Translation’s Leahy as President
Brand Marketing
Five months after coming up short in the finals of the U.S. review for Mini Cooper, which would have been its highest-profile client yet, The VIA Agency is adding a [...]
Portrait: Translation
Brand Marketing
Specs Who (l. to r.) Leeann Leahy, president; Chris Cereda, chief creative officer; John Greene, chief strategy officer; Steve Stoute, founder, CEO What Marketing and communications agency
Bud Light Suits Up for 2012 NFL Season
Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan. The country’s top-selling beer will suit up for tonight’s [...]