A Translation Site’s Clever Recipe Taste Test Shows How Wrong Google Translate Can Be
Brand Marketing
BERLIN, Germany—When you have a free competitor as hugely popular as Google Translate, your only valid option is to make the most of it.
Pro Stars Morph Back to College Selves in NBA’s Striking March Madness Ads
Creativity
The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing [...]
Ad of the Day: NBA Celebrates Its History With Audio of Dr. King’s ‘I Have a Dream’ Speech
Brand Marketing
In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect.
State Farm Offices Sure Are Weird With the Teleporting Agents Constantly Vanishing
Creativity
State Farm has been running the "Magic Jingle" advertising campaign for a while, in which customers are able to summon their agents out of thin air in times of crisis [...]
Steve Stoute’s Agency Will Now Work on the NBA
Brand Marketing
Steve Stoute may have come from the music industry, but he understands a core tenet of advertising: It's all about relationships.
With New Commissioners, MLB and the NBA Rethink Their Marketing
Brand Marketing
Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.