BERLIN, Germany—When you have a free competitor as hugely popular as Google Translate, your only valid option is to make the most of it.
It's a big night for sports. The World Series starts tonight. And so, too, does the 2015-16 NBA season, and the basketball league is celebrating with a new commercial from Translation titled "Joy"—a perfect sentiment for a return to action after so many months off.
Apple Music premiered a 60-second spot from Translation during last night's Emmy Awards, and it was one of the most beloved events of the evening.
Michael Leedy's eventual successor as chief marketing officer at American Eagle Outfitters should consider boosting the brand's digital outreach while doubling down on simple, honest messages like the acclaimed "Real" campaig
Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision.
The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.
In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect.
State Farm has been running the "Magic Jingle" advertising campaign for a while, in which customers are able to summon their agents out of thin air in times of crisis by singing the famous jingle: "Like a good neighbor, State Farm is there." What's been left unspoken—until now—is how weird the scene must be back in the State Farm offices, with agents constantly disappearing while chatting with colleagues.
Steve Stoute may have come from the music industry, but he understands a core tenet of advertising: It's all about relationships.
Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.