Transformation Conference

5 Tech Players Agencies Should Consider Partnering With This Year

Countless agencies have partnered with Google to better understand how to connect brands and consumers. But what about resources like InfoScout and Atlas?

AOL CEO Tim Armstrong Encourages Agencies to Step Up Their Game on Execution

When asked to grade agencies on how well they're leveraging new opportunities in media, AOL CEO Tim Armstrong today gave a measured, qualified response at the 4A's Transformation conference in Austin, Texas.

4A’s Celebrates Collaboration in New Awards Program

The 4A's ended day one of its Transformation Conference on a collaborative note, handing out new awards that celebrate partnerships among agencies and between agencies and marketers.

4A’s Conference Attendees Crack Jokes About the L.A. Quake

Talk about a rude awakening. After a night of cocktails, group dinners and revelry, ad industry executives gathered at the 4A's Transformation Conference in Beverly Hills, Calif., awoke today to a California-like greeting: a 4.4 magnitude earthquake.